Krop Manager

Krop Manager

Automate Greenhouse Operations with AI

Challenges

Greenhouse operators were overwhelmed by complex IoT systems, spending hours sifting through raw data while missing opportunities for optimization.

Solution

I designed Krop Manager, an AI platform delivering real-time insights, predictive alerts, and simplified workflows to help operators make faster, smarter decisions.

08 customer deals in one month of launch

90% integration success rate

$4.5 million funding raised in 2022

Company

Koidra Inc.

Position

Consultant (Part-time)

Year

2020 – 2021

Market

US and Canada, B2C

Challenges

In 2020, I joined Koidra as a Design Consultant to help turn a bold idea into reality: Krop Manager, an AI platform that would change how greenhouses are managed.

Greenhouse operators were overwhelmed. Sensors and IoT devices generated more data than they could process, leaving them to spend hours sifting through raw numbers, delaying critical decisions, and missing opportunities to optimize operations. For many, managing a greenhouse had become as much about fighting technical complexity as it was about growing crops.

Solution

Krop Manager was the solution to these challenges: an AI platform that delivers real-time insights to change how operators manage their greenhouses.

I collaborated closely with CEO Kenneth Tran and COO Mya Doan-Ha to conduct interviews with operators across the U.S. and Canada. They didn’t want data, they wanted clarity. They needed tools to make decisions faster, reduced repetitive tasks, and simplified their workday, regardless of their technical expertise.

From these insights, I designed Krop Manager to focus on what mattered most. At its core was an intuitive dashboard, highlighting actionable insights and delivering real-time alerts. Instead of drowning in raw data, operators could now rely on predictive notifications to anticipate issues and respond to critical problems quickly. The platform distinguished between routine updates and urgent alerts, ensuring operators stayed informed without being overwhelmed.

We built Krop Manager to work seamlessly across web and mobile devices, giving operators flexibility no matter where they were. In two months, we moved from concept to beta, balancing tight deadlines with the need for thoughtful design.

Beyond the product itself, I developed Koidra’s visual identity and marketing materials, aligning the company’s branding with its mission of bringing AI-driven sustainability to agriculture.

Impact

Within the first month of beta launch, Krop Manager MVP secured eight customer deals, with customers reporting a 90% success rate in integrating the platform with their sensors and control systems. Operators noted reductions in manual workload, as real-time insights and alerts let them focus on optimizing operations.

Krop Managers success also contributed to Koidra raising $4.5M in a Seed round led by Ospraie Ag Science in 2022, validating its mission to drive sustainable agriculture through AI-powered innovation.

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