bewell
Telehealth platform for continuous care
Company
Zoop Care
Position
Design Lead → Head of Platform
Year
2021
Market
Vietnam, B2C
01
Zoop Care launched bewell during Vietnam's 2021 COVID-19 surge, when overcrowded hospitals, long clinic waits, and infection risk made routine care difficult to access.
People needed a reliable way to reach the right doctor, understand what to do next, and manage follow-up care and health records. Existing telehealth services often added friction through dense interfaces, confusing flows, and impersonal interactions.
02
Solution
bewell brought free doctor video consultations, real-time support, health profiles, medication delivery, and ongoing health guidance into one mobile platform.
The Care Angel model gave users a consistent point of contact to understand their options, reach the right practitioner, follow treatment, and stay on track between consultations. Clear flows, calm visual design, and supportive content carried the experience from the first question through consultation, medication, and follow-up.
03
my role
As Design Lead, I led a team of six across UX, visual design, and content. I worked with families and healthcare experts to shape the consultation and medication flows, while guiding the team through designing, testing, and launch.
After my promotion to Head of Platform in December 2021, I created bewell's product strategy for its next stage of growth. I defined the vision, Care Angel service model, growth priorities to align the whole Platform team of 30+ members around that direction.
04
impact
Within six months of its August 2021 launch, bewell completed more than 1,200 telehealth consultations and supported more than 10,000 users in building healthier routines. bewell mobile app's three-month retention reached 90%, and it averaged 4.9/5 across the App Store and Google Play.
