Healthcare booking for Vietnamese patients

In Vietnam, healthcare appointments were often arranged through inconsistent channels, with limited visibility into availability, pricing, and next steps. Zoop Care brought provider discovery, booking, and appointment management into one mobile and web platform.

As the sole Product Designer for the mobile app, I owned the experience end to end, from user research and journey mapping through design, testing, and launch. Working with product and marketing, I focused the app on clear service selection, transparent pricing, and a calm visual language for people navigating healthcare decisions.

I also worked with engineering to introduce SMS reminders, improve rescheduling, and optimize performance for Android devices common among our users. Beyond the product, I led the art direction for the Care Day campaign across app and marketing touchpoints.

Within months, the app reached 70% average user retention, while Care Day generated nearly 1,000 bookings in March 2021. During the same period, Zoop raised $4 million and was recognized as one of Vietnam's Top 100 SMEs by SME100®.