Healthcare booking for Vietnamese patients

In Vietnam, arranging healthcare visits is often inconvenient due to inconsistent booking methods and unclear pricing. Zoop Care aimed to simplify this process, connecting Vietnamese users with healthcare providers through mobile & web booking platforms.

As the Product Designer for Zoop Care’s customer-facing mobile app, I collaborated with PMs and PMMs to identify user needs through interviews, uncovering key pain points such as scheduling confusion, unclear pricing, and a fragmented user journey.

I designed visually calming UIs that provided service selection, transparent pricing details, promotions, and easy appointment management. To handle last-minute cancellations and no-show appointments, I worked with the team to integrate SMS reminders and flexible bookings. I also optimized mobile usability by ensuring tappable areas met accessibility standards and improving load times for Android devices common in our user base.

Within months, Zoop Care’s app achieved 70% average user retention. I also led the “Care Day” campaign in March 2021, which drove nearly 1,000 bookings. The launch helped Zoop raise $4m in funding and earn recognition as one of Vietnam’s Top 100 SMEs by SME100®.