Mobile redesign for ImmoScout24 Switzerland

I joined Scout24 as the senior product designer for ImmoScout24 mobile, owning both iOS and Android. ImmoScout24 still had strong market presence, but the team needed to improve mobile search and drive more users from property listings into services like mortgage, moving, and insurance.

I combined user interviews with GA and Hotjar to identify where the journey was breaking down. User interviews explained why people struggled, while GA and Hotjar showed where they dropped off. Filters were hard to discover causing repeated back-and-forth before users reached a useful shortlist. Service entry points were too far from listings, so users lost momentum after finding a place they liked.

I worked with the team to make filters easier to adjust and improve saved criteria. We added commute time to frequent places like work or the gym, helping users judge whether a property fit their daily life. We also moved service entry points to the listing details page so the next step was easier to find.

Within four months, we shipped the redesigned experience. In April 2020, ImmoScout24 moved to #1 in its app-store category, and retention increased from 60% to 78%.